Last Updated: May 22, 2026
Plain English Summary: ChessGum collects your name, email, phone number, and child's age when you book a demo or enroll. We use this to contact you about your demo class and to improve our services. We use Facebook Pixel and Google Analytics to understand how people find us. We never sell your data to third parties.
1. Who We Are
This Privacy Policy applies to ChessGum ("we", "us", "our"), an online chess academy for kids aged 4–15 operating at www.chessgum.com. Our contact email is hello.chessgum@gmail.com.
By using our website or services, you agree to the collection and use of information in accordance with this policy.
2. Information We Collect
We collect the following types of information:
- Personal Identification Information: Name, email address, phone number, and your child's name and age — provided when you fill our demo booking or contact form.
- Usage Data: Pages you visit, time spent, buttons clicked, browser type, device type, and IP address — collected automatically via cookies and analytics tools.
- Communications: Any messages or emails you send us directly.
- Facebook Lead Ad Data: If you submit a lead form through Facebook or Instagram ads, we receive your name, email, and phone number as submitted in that form.
3. How We Use Your Information
We use the information we collect to:
- Schedule and confirm your child's free demo class
- Send you class reminders, updates, and relevant communications
- Answer your inquiries and provide customer support
- Improve our website, content, and teaching programs
- Send promotional communications about ChessGum (you may opt out at any time)
- Measure and analyze the effectiveness of our Facebook and Google advertising campaigns
- Comply with legal obligations
4. Cookies & Tracking Technologies
We use cookies and similar tracking technologies on our website. These include:
- Google Analytics (gtag.js): Tracks website traffic, user behavior, and conversions. Data is anonymized. You can opt out via Google's opt-out tool.
- Meta Pixel (Facebook Pixel): Tracks website visits and actions (such as demo form submissions) to measure ad performance and show relevant ads to people on Facebook and Instagram. Learn more at Facebook's Privacy Policy.
- Ahrefs Analytics: Tracks anonymized page traffic data for SEO analysis.
- Functional Cookies: Essential cookies required for the website to operate correctly.
You can control cookies through your browser settings. Disabling cookies may affect some website functionality.
5. Facebook & Instagram Advertising
We run advertising campaigns on Facebook and Instagram (Meta platforms). As part of these campaigns:
- We use the Meta Pixel on our website to track conversions from our ads (e.g., when someone books a demo after clicking our ad).
- We may use Custom Audiences — uploading hashed email/phone data to Facebook to reach existing contacts with relevant ads.
- We may use Lookalike Audiences — Facebook finds new users similar to our existing customers. No raw personal data is shared; only hashed data is used.
- If you submit a Facebook Lead Ad form, your information is transmitted from Meta to us and is subject to both Meta's Privacy Policy and ours.
You can manage your Facebook ad preferences at facebook.com/ads/preferences.
6. How We Share Your Information
We do not sell, trade, or rent your personal information to third parties. We may share your data only in these limited circumstances:
- Service Providers: Trusted tools we use to operate (e.g., Google Workspace for email, Vercel for hosting). These providers are contractually bound to protect your data.
- Meta (Facebook): As described above for advertising purposes only, using hashed/anonymized data.
- Legal Requirement: If required by law, court order, or government authority.
- Business Transfer: In the event of a merger or acquisition, data may be transferred with prior notice to users.
7. Data Retention
We retain your personal information for as long as necessary to provide our services and comply with legal obligations:
- Demo inquiry data: Retained for up to 12 months after last contact
- Enrolled student data: Retained for the duration of enrollment + 3 years
- Analytics data: Retained per Google Analytics / Ahrefs default retention settings
You may request deletion of your data at any time by emailing us at hello.chessgum@gmail.com.
8. Children's Privacy
Our services are designed for children aged 4–15, but our website and data collection are directed at parents and guardians, not children. We do not knowingly collect personal information directly from children under the age of 13.
If you believe your child has provided us with personal information without your consent, please contact us immediately at hello.chessgum@gmail.com and we will delete it promptly.
9. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you
- Correction: Request correction of inaccurate or incomplete data
- Deletion: Request deletion of your personal data ("right to be forgotten")
- Opt-out: Unsubscribe from marketing communications at any time
- Data Portability: Request your data in a portable format
- Restrict Processing: Request that we limit how we use your data
To exercise any of these rights, email us at hello.chessgum@gmail.com. We will respond within 30 days.
10. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These include:
- HTTPS encryption on all pages of our website
- Access controls limiting who can view personal data internally
- Using reputable, security-audited third-party services
However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
11. Third-Party Links
Our website may contain links to third-party websites (e.g., social media platforms). We are not responsible for the privacy practices of those sites. We encourage you to review the privacy policy of every site you visit.
12. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after changes constitutes acceptance of the updated policy.
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us: